Affiliate marketing is a fast-growing industry with many people already raking in the dollars from it. In fact, as of 2019, the International Research Journal of Engineering Science, Technology and Innovation estimated the market to be worth a whopping $12 billion. This is more than enough for everyone to cash out from.

Making cool money with affiliate marketing in Nigeria is not only possible but highly profitable and lucrative. True, some affiliate programs have restrictions

on Nigeria, however, there are tons of high-paying and reputable programs

you can cash out if you’re ready to put in the work.


Are you looking for a viable business you can start with very little or no capital? Or

are you a business owner trying to scale up your sales? If you want to also bag a 6-

figures income like the thousands cashing from online businesses, then I bet you’ll want to consider affiliate marketing.


Don’t know how it works? Or the strategies you’ll need to hit big on it? Need not

worry. In this extensive, detailed but easy-to-understand post, I will be introducing you to what affiliate marketing is, how it works, and the opportunities available in Nigeria.


I’ll give you top-notch and proven tips nobody has told you on how to drive the sales you want. I guarantee this will be the last post you’ll read to understand affiliate

marketing, how it works, and the strategies to make money from it.

While this post will be useful to business owners, the target however is those who

want to become affiliates and earn big.


What affiliate marketing is and how it works?


This is not an economics class so I will save you the jargon. In simple terms, affiliate

marketing is a collaboration between a seller/vendor (merchant) and a promoter/marketer(affiliate), where the affiliate earns commissions for every

customer they bring to the merchant.

How it works is that you join an affiliate program of your choice and decide on the

product you want to promote (you will often have the prerogative to make that

choice). When your sign-up is successful, the merchant assigns you a unique

code/link which you will use to refer traffic to the target site. This code/link contains

your (affiliate) unique ID or username, which makes it possible to track the traffic you

generate, hence your commission.

Different merchants have different terms of reference, however, affiliates can earn as

much as 6% of what they sell, whereas others pay %10. However, percentage is not

as important as products with high tickets. Imagine you sell a product worth $ 100

million with a commission of 10%, as against selling a product of say $1000 with a

commission of %60.

To help you have a firm grasp of this, I will briefly introduce you to some of the

terminologies you should encounter.

Important Terminologies You Should Know as a Beginner Affiliate


Like any profession, acquaintance with the terminologies used in that field is what

makes the difference between a professional and a novice, and I want you to engage

like the professional you will become after reading this post.

I have introduced you to what merchants and affiliates are, which are two of the four

elements in the marketing system. I will introduce you to the other two as well as

other important terminologies you need to know if you want to succeed as an affiliate

marketer in Nigeria.

• The Consumer (Buyer): For the merchant and affiliate alike, the consumer means

the difference between money and an empty wallet. Without sales, there is revenue

for the merchant, hence no commission for the affiliate.


The consumers are the maiden you want to attract, and you want to do everything in

your power to present yourself as the suitor they have been waiting for.

• The network: An affiliate network is a middle man between merchants and affiliates.

A network connects merchants to affiliates. Though not a necessary member of the

system as affiliate marketing can happen without a network, networks however are

useful in facilitating the speed with which affiliates and merchants can connect.

• Programs: A program is simply the rules that apply in a contract.

• Traffic: Traffic means the number of visitors visiting a website. In this case, your

target website.

Huge traffic is what every marketer is aiming at because the more visitors you get,

the more likely your product to be purchased. Moreover, people are less likely to fall

into your site by chance. High traffic also contributes to making your website more


• CPC Affiliate Program: CPC stands for “Cost-Per-Click”. A CPC program means an

affiliate gets paid based on the clicks they can generate for a merchant.

• PPL Affiliate Program: Also known as cost-per-action (CPA), PPL stands for “Pay

Per Lead”, meaning an affiliate gets paid based on the leads they can generate for

the merchant. Simply put, an affiliate is paid based on the prospects of new users.

PPL can be a great incentive to affiliates; however, dubious affiliates can mislead the

merchant by entering fake leads just to make their money.

• PPC Affiliate Program: Pay-Per-Call is similar to CPC, except this time around, the

affiliate is paid based on the calls they can generate.

How to make money with affiliate marketing in Nigeria

Let me clear the air off an important misconception. First, affiliate marketing is not the same

as multilevel marketing, and second, it is not a quick way to make money scheme, but like

any business, it requires hard work and loads of hard work to earn. However, with hard work

and the right knowledge, you are sure to become successful.


That being said, I want to now show you how you can make money as an affiliate marketer

in Nigeria. I will be giving you my top tips on becoming a successful affiliate marketer, taking

your slices from this multi-million-dollar industry. The tips I will be sharing are for beginners

and those who have been struggling to make sales.

Tips to Making Money with Affiliate Marketing in Nigeria

Pick a Viable Niche

A niche is a specific kind of product or service you want to promote. By selecting a specific

niche, or a few to focus on, you can channel your strength and achieve the maximum result.

But you are not going to simply pick any niche at random. You want to make sure the niche

you are selecting is profitable. You are going into a business and your goal is to make a

profit. At this stage, the internet is your friend. You want to do a diligent search for profitable


In selecting a niche, you want to keep in mind that competition is your friend. Absurd right?

But affiliate marketing is one of the few businesses where competition is essential to your

success. A niche with many affiliates promoting it means the prospect there is viable.

Set up your website or blog

Having your site gives you an edge in building a dedicated audience, thereby creating room

for recurring income. And you don’t have to worry about not being a professional web

designer to design or own one.

If you don’t have the time, you can outsource it. However, if you want to save costs, there

are easy-to-use platforms to help you design professional websites even if you don’t have

any prior knowledge of coding.

WordPress and Wix are some common examples of website builders. You can tutorials to

learn how to use them.

Join an Affiliate Program

This is where you get the products or services to promote.


Wondering what program to join? Don’t worry, I got you covered. I will list some top affiliate

programs that you can join to cash out big time. But I will do that after giving you my last tip.

Start Creating Contents

Yes, contents.

You are probably already saying “but I’m not a writer”. I know, and that is why I say you can

either learn or outsource. But you can’t shove it off.

Some content you can write includes;

• Review articles

• How-to articles

• Tips articles, etc.

I want to congratulate you for coming this far in your journey toward becoming an

exceptional and high-earning affiliate marketer. Now, I will be dropping my top 5 affiliate

programs you can leverage as Nigerian. Some are local while others are global. These

platforms are holding your money and waiting for you to cash out.

Top Five Affiliate Programs You Should Know

1. Amazon Affiliate marketing with

Amazon Affiliate Marketing, you can earn up to 10 % sales commission. You only need to

use the embedded link to go to their website, signup, promote sales and start earning in


2. Jumia KOL Affiliate

Jumia is one of Nigeria’s most trusted websites so you can be sure of doing business with

them. Like Amazon, affiliates can also earn up to %10 commission. Also, they allow affiliates

to promote their products along sides other companies products. You only need to sign up.

It’s free.


3. Konga Affiliate Program

Like Jumia, Konga is also a leading eCommerce and affiliate platform in Nigeria. Sign-up is

easy. Use the embedded link to reach directly to their official website.

4. AliExpress Affiliate Program

AliExpress is a platform where you can be sure to make it big if you sign up for their affiliate

program. The good news is that it is free. Meaning registration and banners are free.

What are you waiting for?

5. CowryWise Referral Program

The last on my list is CowryWise, a saving and investment platform. You earn when users

sign up using your referral link. You make up to N250 per valid referral for a start and can

earn up to N350 per referral as a campus ambassador.


Affiliate marketing is one of the easiest and most sure ways of making money on the

internet. It might not come easy at first, especially if this is your first time. No high-earning

business is easy either. However, with dedication and determination, you can join the

leagues of millionaires in no time. You know have the information you need to start your

journey as an affiliate. I say you should go for it.


1. International Research Journal of Engineering Science, Technology and Innovation:

Affiliate Marketing Market Analysis


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